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LONDON, March 31 /PRNewswire/ -- Virgin Mobile has unveiled a new mobile phone specifically designed for left-handed people. Available, exclusively from Virgin Mobile, the new Sony Ericsson LH-Z200 has a unique keypad layout with the number keys positioned from right to left, instead of the standard left to right.

In Britain today twelve per cent of the population is left-handed which equates to a massive seven million people who are frustrated by the right-handed bias in the product design of phones. This simple but clever design makes dialling, texting and menu navigation quicker and easier for anyone left-handed. Famous left-handers include Oscar winning actress Nicole Kidman, Prince William, glamour model Melinda Messenger and former Sex Pistols front man and 'I'm a Celebrity' contestant John `Rotten' Lydon.

Steven Day, the left-handed Corporate Affairs Director at Virgin Mobile, said: "We have been approached by thousands of left-handed customers who told us they wanted a phone which would work for them. Britain's seven million left-handed people should not be ignored and Virgin Mobile is the first mobile company in the world to offer a solution to this problem working in partnership with Sony Ericsson. We are confident there will be huge interest in this product."

In addition to the redesigned keypad the new Sony Ericsson LH-Z200 boasts all the great features of the right-handed variant with an innovative flip design and integrated aerial, top quality colour screen, polyphonic ringtones and a built-in modem.

Virgin Mobile and Sony Ericsson plan to produce a range of left-handed phones and their soon to launch 3G phones will also have left-hand friendly keypads.


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